Gucci: worst website ever?

Everyone knows that the more expensive something is, the better it is. Easily extrapolated from that rule is this: the more difficult something is to get, the better it is. To that end, Gucci has decided to up the awesomeness of its products by designing what is quite possibly the cleverest worst website ever. To all you simpletons who are baffled by this sideways-scrolling masterpiece, Gucci does not want your money. So what if your mouse's scroll wheel only scrolls vertically. You will buy a new mouse! Gucci will not make its site friendly to the user; the user will make itself friendly to Gucci.

Personally, I think that Gucci.com is on the bleeding edge of a cultural revolution here. Just like we say to our parents, "Wait, you had to steal your music... from a store?" one day our children will say to us, "Wait, your Internet was... not sideways?"